Simmons and Chalk partnered to revitalize a family brand that was being handed from father to son. A Boise institution that centers on celebrating life, Simmons offers some of the best jewelry in the world along with many exclusives, making it a regional destination. 

There’s an inevitability here. Something real. Something made. Something lasting and true. This must be the place.

With a new logo, revitalized color palette, and heirloom-worthy packaging, Chalk helped elevate the Simmons brand into something memorable and true to its family roots.