Strike a chord 🎹
And move the needle. We build brands that drive engagement + fuel growth.
A life well lived + loved
Beloved founder and
Chalk spirit animal.
If you don’t evoke emotion, you invite indifference.
So what’s the cure?
A brand that breaks the pattern.
A story that leaves a mark.
A style no one else can wear.
An insight that punches through the noise and says: “This was made for you.”
That’s what we’re here to do.
WHAT WE DO
Vision
A foundation that aligns your team, inspires your audience, and drives your company forward.
Competitive analysis
Audience definition + insights
Whitespace map
What you do + why your audience should care
Emotional + functional foundations
Anthem that inspires + proves the strategy
Story
The message behind the mission — a narrative with stakes, characters, and consequences. Every story reinforces your vision and keeps the brand consistent and emotionally alive.
Messaging platform
Content strategy + creation
Internal communications
Campaigns + activations
Style
A cohesive system that translates your vision and expresses your story across every medium. This makes your brand unmistakable. In a scroll. In a sentence. In a blink.
Logo
Visual identity + guidelines
Voice + tone definition
Imagery + video creation
Signage + environments
This is us.
We’re a close-knit team that long ago lost sight of the line between work and play.
Fashion icon, top vegan food critic, and witch-adjacent animal lover who can outcuss any sailor.
Sarah-Mai Pugh
Founder / Executive Director
10-Year Goal
Finish not last in a Professional Disc Golf Association Senior Tour event.
Tim Casart
Partner / Creative Director
Dream Fragrance
Rye, tobacco, cedar, autumn gourds, and a fistful of exhaust from a ‘93 Integra.
Jonathan Nielsen
Partner / Creative Director
137 Phish shows and counting.
Brian Magarro
Head of Production
Taught marketing on 4 continents. Just the one planet though. Pfft.