Di Fara is one of Brooklyn’s most beloved pizza institutions — with a cult following and lines out the door to prove it. Our job? Launch their frozen pizza line without losing the handmade heart that makes them legendary.

We built a brand system that celebrates the family roots and local heritage of Di Fara, while carving out space in the frozen aisle. From brand architecture and identity, to launch-ready campaign assets and organic and paid social media, we helped translate cult status into culture.